influencers Tag

15 Jul New Rules for Influencer Marketing

Posted at 10:48h in Influencers by Nicole 0 Comments

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Keenan Harduth, CEO, Mirror Mirror Africa In April 2015 Nike launched a social media campaign as a conduit to get its plan to reach $11 billion in revenue from its women’s division by 2020 underway. The company missed that ambitious target, but managed to grow the...

07 Jun The state of cancel culture

Posted at 09:31h in Culture by Keenan Harduth 0 Comments

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Do you remember Justine Sacco? It was 2013, which may as well be an alternate universe on the social media timeline, but the infamous #HasJustineLanded incident was the first real cancel culture moment for South African Twitter. The then communications director was fired for her...