social media Tag

Brandwatch Brandwatch Consumer Research, a certified Twitter partner, is a social listening tool that allows us to search around 100 million online sources for keywords, phrases hashtags, authors, sites and other variables. We can then present the data visually, in a number of formats and views...

Social media is eroding the idea of truth and the credibility of trusted sources, how do you tell the facts apart from the lies? By Aasia Fredericks Twitter was supposed to kill journalism, and the same was supposed to be true for Clubhouse and Facebook before it....

By Nicole Weimann, Co-Founder and Head of Reporting The Datareportal Digital 2021 Global Overview Report reveals a 14% growth in South African social media user numbers in 2020, with that population swelling to 25 million courtesy of three million new registered accounts. At the same time,...

  Keenan Harduth, CEO, Mirror Mirror Africa  In April 2015 Nike launched a social media campaign as a conduit to get its plan to reach $11 billion in revenue from its women’s division by 2020 underway.  The company missed that ambitious target, but managed to grow the...

Do you remember Justine Sacco? It was 2013, which may as well be an alternate universe on the social media timeline, but the infamous #HasJustineLanded incident was the first real cancel culture moment for South African Twitter. The then communications director was fired for her...