By Keenan Harduth, CEO and Co-founder of Mirror Mirror What is the future going to look like? The future of your business, your audiences, and the channels we use to communicate are as unpredictable as they are varied. However, there are a few concepts and trends that should be considered and we know are on […]
What we learnt | Part 2 Read More »
By Keenan Harduth, CEO and Co-founder of Mirror Mirror ARE YOU ASKING THE RIGHT QUESTIONS? When we started Mirror Mirror Africa just over two years ago, a month before lockdown in South Africa, the world, its people, economies, and all its organisations were about to be rattled, shaken, locked down, and left different forever. Our
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It is not easy, but we somme just carry on. Work from home, or WFH, was introduced en-masse when the pandemic first arrived in the country and has been a part of many people’s lives almost 2 years now. In June 2021, an estimated 50% of the South African workforce was working from home
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Looking back a few years, our 2018 selves thought the battle with listeria and polony was tough. 2019 brought the heartbreaking, untimely death of Uyinene Mrwetyana and (rightfully so) large GBV protests and outrage after her rape and murder. A bright moment that year was our beautiful, graceful Zozi Tunzi crowned as Miss Universe 2019.
Another year in the rearview Read More »
Brandwatch Brandwatch Consumer Research, a certified Twitter partner, is a social listening tool that allows us to search around 100 million online sources for keywords, phrases hashtags, authors, sites and other variables. We can then present the data visually, in a number of formats and views that allow for better and faster analysis, refining of
The software we use Read More »
Social media is eroding the idea of truth and the credibility of trusted sources, how do you tell the facts apart from the lies? By Aasia Fredericks Twitter was supposed to kill journalism, and the same was supposed to be true for Clubhouse and Facebook before it. The truth is that giving brands and individuals
Getting off the misinformation train Read More »
By Nicole Weimann, Co-Founder and Head of Reporting The Datareportal Digital 2021 Global Overview Report reveals a 14% growth in South African social media user numbers in 2020, with that population swelling to 25 million courtesy of three million new registered accounts. At the same time, the Social Media Landscape 2021 Survey saw a 59%
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Keenan Harduth, CEO, Mirror Mirror Africa In April 2015 Nike launched a social media campaign as a conduit to get its plan to reach $11 billion in revenue from its women’s division by 2020 underway. The company missed that ambitious target, but managed to grow the segment by 40 percent to become a regular
New Rules for Influencer Marketing Read More »
Do you remember Justine Sacco? It was 2013, which may as well be an alternate universe on the social media timeline, but the infamous #HasJustineLanded incident was the first real cancel culture moment for South African Twitter. The then communications director was fired for her post, but has since recovered to a chief communications officer
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